A good reminder of what it can be like to be on the receiving end of marketing emails: Found via Email Marketing Voodoo.
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DMNews 30 Under 30
We briefly interrupt the regular fare on this blog to record this for posterity.
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My 5-Minute Value Rule
Like just about any field, online marketing has its axioms. And none is more well-known than “content is king.” Or, to be specific, valuable content is king. I didn’t think about content or value much for my first year or two at AWeber (I didn’t think of what I was doing as creating content), but [...]
Does It Matter If Your Email Is Legitimate?
You keep using that word. I do not think it means what you think it means. There’s a term bandied about the email marketing world that needs to die. In fact, it’s arguably already dead. Yet it hangs on, and nobody seems to so much as raise an eyebrow when it gets dropped into conversation. [...]
Visit the Zoo
This blog hasn’t seen much writing on email, but thanks to Andrew Kordek, I am writing about email on another blog: The Email Zoo. It’s a group blog that we and a few other “industry folks” (i.e. people who spend all their time thinking about email marketing) put together as a place to praise and [...]
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Who Needs Another Email Blog?
Photo by James Cridland
Thanks to periodic nudging by a few people, you may find some thoughts on email, marketing and other stuff here now and then.
I say may because I can’t guarantee at the moment that I’ll publish often. I already write for one blog, and while that doesn’t often keep me busy outside of 9-5, it does mean that I spend a lot of time thinking and writing about email as it is.
More importantly, I’m not convinced there’s even a need for another email blog. There are already many quality ones.
Other Email Blogs You Should Read
If you’re here looking for email tips, try some of the ones listed below. If you don’t get enough of what you want there, come back and let me know.
And that’s just a starting point.
So Is There Nothing Worthwhile Left To Say?
Whoa, whoa, whoa. Who said anything about worthwhile? I’m not guaranteeing worthwhile here. You can’t hold me to it. (How’s that for setting expectations?)
All disclaimers aside, I hope I end up writing some useful stuff here. Ideas, suggestions and questions you wouldn’t normally get from me elsewhere.
One of the constraints of writing for someone else is that their audience and goals drive the discussion. I love blogging at AWeber, but I definitely have some things to say that just don’t fit the audience or scope of that blog.
(Plus, it really sucks to be wrong on a company blog with 14,000+ subscribers, and I’m sure I’ll be wrong a lot here. Fortunately there aren’t many of you stopping by yet. Hopefully by the time there are, I’ll mostly be right.)
Care to Stay Tuned?
With any luck, this “hello world” post will lead to some more substantial writings.
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